Heya!

I am Nirali

A creative Communications and Digital Marketing Specialist with ​6+ years of experience in content creation and social media ​management. An expert in developing and implementing trend-​aware social media strategies across numerous platforms with a mix ​of organic and paid advertising along with generating creative and ​effective graphic designs.

Welcome to my portfolio

Social Media Marketing | Graphic Designing

About Me

I have worked with 70+ clients and managed 100s of campaigns.

I have met all of my clients' needs with social media, branding, graphics, identity design, ad, content, packaging design, outdoor ​media, events, and what not. You name it and I have done it!

PS: I have even assisted in photoshoots, made story boards for videos and captured live events!

My Expertise

• Social media strategy development and execution
• Content creation, curation, and management
• Social media advertising and audience targeting
• Social media analytics and reporting
• Community management and engagement
• Brand management and online reputation management
• Influencer outreach and partnership management
• Cross-functional team collaboration and project management
• Writing, editing, and proofreading for social media platforms
• Knowledge of social media trends, best practices, and emerging ​platforms
  

Toolstack:

• Social media management: Hootsuite, Sprout Social, Later
  
• Social media analytics: Google Analytics, Facebook Insights, Agency ​Analytics
  
• Social media advertising platforms: Facebook Ads Manager,
  
• Instagram Ads, LinkedIn Ads
  
• Graphic design tools: Canva, CorelDraw
  
• Project management tools: Trello, Asana, Click Up
  
• Communication tools: Slack, Microsoft Teams, and Zoom
  
• Collaboration tools: Google Drive, Dropbox, OneDrive
  
• Email Marketing: MailChimp
  
• Productivity: MS Office
  

Let's talk: SOCIAL MEDIA

Overview of

My Experience

I've managed Instagram communities as large as -10K, Linkedin ​communities as large as -5K, and Facebook communities as large as ​-62K. I've helped a number of clients in improving their social media ​presence by performing a full audit of their profiles, growing and ​engaging with their audience and communities, copywriting, ​managing online reputation, planning and implementing advertising ​strategies on Instagram, Facebook, and LinkedIn, retrieving analytics, ​and providing recommendations based on data.

Organic Social Media

Client:

Ashwini Dasgupta

• Content Planning for 3 posts a ​week on Facebook, Instagram ​& LinkedIn.
• Created Copy for creative and ​captions with relevant hashtags ​to drive engagement around ​the posts.
• Basic video editing and posts ​creation for promotional ​assets.
• Active engagement and ​positive reviews on Instagram.
  

Client:

And App

• Content Planning for posts on ​Facebook, Instagram and ​LinkedIn.
  
• Designed posts within the ​brand guidelines.
  
• Created Copy for creative and ​captions with relevant hashtags ​to drive engagement around ​the posts. Basic video editing ​and posts creation for ​promotional assets.
  
• Active engagement on ​LinkedIn.
  

Client: My Bezzie

Content Planning for 3 posts a week on Facebook, Instagram | Designed posts within the brand guidelines | Created Copy for creative and captions with relevant ​hashtags to drive engagement around the posts | Basic video editing and posts creation for promotional assets | Active engagement and positive reviews on Instagram

Creative Themes

Campaign:

Happy people produce happy furniture...

Client: Tectona Grandis Furniture, Ahmedabad

• The craftsman aka "KARIGAR" behind the furniture was featured in this campaign ​for a furniture brand. The posts focused on why they enjoyed their jobs and what ​they knew
• The campaign was created with the goal of making the karigars feel happy as ​well as leaving an impression on the customers because each piece of furniture ​was handcrafted and had a particular effect that could make their space unique ​when adorned with the furniture.

Campaign:

Monsoon at Repose...

Client: Suryam Developers, Ahmedabad

The campaign highlighted Monsoons at Repose, Discover the power of Repose which highlighted different noise and music of nature, a dedicated campaign ​highlighting various aspects of the project with adjectives and their relevant meanings was created.

Check out more of such campaigns here: Case Studies

**All of the graphics were created for clients while I was a Social Media Manager at Dezine Brainz Digital Pvt. Ltd. and were created as a team.

Logo Design

Logo design is an important aspect of branding as it helps to create a unique identity for a brand and communicate its values and offerings.

The process includes: research the brand's values, personality, and unique selling points, develop initial concepts, refine them by exploring typography, color, ​and graphic elements, share them with the client, revise them based on their feedback, and create various file formats for different applications.

Presentation & Outdoor Media

Client: MCS Systems India LLP, Ahmedabad

I designed a corporate presentation for them. Please find it here: URBENZEE

Designing the event booth and marketing collaterals for Urbenzee at AceTech Mumbai 2021 was a challenging and exciting project. I started by ​researching and understanding the Urbenzee brand, including its values, target audience, and visual identity. We collected information about AceTech ​Mumbai 2021, such as the theme, location, and audience. created a booth design that showcased Urbenzee's products and services. The design ​included graphics, signage, and interactive elements to engage attendees. We created various marketing collaterals such as flyers, brochures, ​banners, and social media posts. These collaterals included Urbenzee's messaging, brand colors, and visual elements.

Packaging Design

Client: Wholesome Foods, Ahmedabad

Assited in Design and Photography

Delivered more than 25 packaging designs. Throughout the design process, we worked closely with the client to ensure that the final product met their specific ​needs and expectations. This included making revisions based on feedback and presenting multiple design options for consideration. A packaging design requires ​a combination of creativity, technical knowledge, and collaboration to produce packaging that is both visually appealing and functional.

Print Design

Print designs are very crutial part of Graphic Design. The layout of the design, choosing colors and fonts that complemented the images makes the text easy to read. ​After the design required working with the printer. This involved making sure that the colors were accurate and that the images were high quality.

Find more designs here: PRINT DESIGNS

Website Content

Wrote SEO friendly content for IT company.

Live Link: www.gohnd.com

Wrote content that informs and engages the company's target audience.

This included research, writing, collaboration, optimization, evaluation, ​and feedback to create engaging and informative content that aligns with ​the company's goals and target audience. After creating the content, I ​optimized it for search engines and social media platforms to ensure it ​reached the target audience, and evaluated its success by analyzing ​metrics such as page views, engagement rates, and lead generation.

Website Content

Wrote SEO friendly content for a creative agency.

Live Link: www.simplycreatif.com

The goal was to write minimal content that highlights the service clearly. ​Simple and effective writing is what the client demanded.

Website Content

Wrote SEO friendly content for a web portal and one stop solution for ​tiles and ceramics.

Live Link: www.cerahub.com

It resulted into clear presentation of the portals and it's services and also ​enhanced their SEO rankings. Plus, they were able to add new vendors ​on their portal.

As a participant in the Toronto and Region Conservation Authority (TRCA)'s Newcomer Youth Green Economy Project (NYGEP) program project work, I ​played a crucial role in creating various types of graphics, including infographics, cue cards, and presentations, to support communication efforts for ​Engaging Adults at Claremont Nature Center. My skills in graphic design and communication were instrumental in developing visually appealing and ​informative materials that effectively conveyed important information to program participants.

In my role, I demonstrated a keen eye for design, as well as a deep understanding of the target audience's needs and interests. I collaborated closely with ​other team members to ensure that all materials were well-aligned with the program's objectives and goals. Additionally,I took responsibility for managing ​communication channels, ensuring that all program participants were kept informed of relevant updates and activities.

Here's an introduction video that I created for the program called "Engaging Adults at Claremont Nature Centre".

The program is specially designed for seniors and adults who are looking for a unique and engaging way to connect with nature at Claremont Nature Centre.

Find the presentation of the program here: PROGRAM PRESENTATION

PS: There's still a lot to show!

Click here to view more work: OTHER WORK

Get in touch with me